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Satellite Sales Consistently Gaining Ground In Numbers And
By Kenneth Waugh, Thu Dec 8th
As we complete the first half of the NFL Season two thingsbecome readily apparent. Sports Bars who have bit the bullet and paid for commercial licenseTo show NFL Sunday Ticket On Read more...
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The Future Of Advertising
By Jon Wuebben, Mon Dec 5th
Advertising is a medium that constantly evolves. It changes withthe times. It adapts to new technologies. It is unrelenting inits desire to find new and better ways to reach an ever-growingconsumer marketplace. But its not simply advertising that evolves. Consumers andconsumer behavior are changing too. As we look at the future ofadvertising, it’s important to look at how the two interact andchange together over time. Without a doubt, the Internet has revolutionized the industry.It has taken the world - and the advertising world by storm. Andit has only just begun to make an impact. The Internet hasbecome a global medium with massive potential. Forty years ago,television was considered new media. Fifteen years ago, it wascable. Today, people spend increasing amounts of time online atthe expense of other media. The first evidence of this audiencemigration appeared in 1998 in a Forrester Research report.
The researchers asked PC users which activities they were givingup to spend more time on their computers. 75% of the respondentssaid they gave up television. Interactive. That is the real key behind the power of theInternet in advertising. The Internet is really the only mediumwhere we see true interactivity. In addition: •It means greater viewer involvement. •It means users can accessservices according to their interests and their tastes. •Theycan request and receive specialized product information, make aninstant purchase, all the while saving time and expense. •Theeffectiveness of Web advertising appears to relate to the factthat surfing the web is an actively engaging experience, similarto reading magazines. Consumers also have the choice to “opt-in” to receivingadditional information on a particular product or service. InSeth Godin’s groundbreaking book, Permission Marketing, he said,“By reaching out only to those individuals who have signaled aninterest in learning more about a product, Permission Marketingenables companies to develop long-term relationships withcustomers, create trust, build brand awareness- and greatlyimprove the chances of making a sale.” All the Rage: Pay Per Click and Natural Search Using SEO It’s no secret what has taken over the business world, inindustry after industry. Pay Per Click and Natural Search UsingSearch Engine Optimization (SEO). Today, being on the first pagefor your most popular keyword phrase is like having the mostmemorable prime time television commercial in 1973. Pay per click advertising on search engines allows you to choosekeywords you would like your site to appear under when apotential customer engages in a search. You decide how much youare willing to pay each time a person clicks on the searchresults. But it can be competitive – and expensive if you aretrying to use keywords that are very popular. Natural Search orOrganic Search is the non-biased, non-paid results that come upwhen you do a search. This can be influenced heavily by what’scalled “Search Engine Optimization” – the complex and timeconsuming practice of ensuring that your website is doing allthe right things in order to rank high for certain search terms.In this arena, smaller companies can out maneuver largecorporations, so there’s a lot of excitement generated becauseof this. Essentially, that’s where the power of advertising is going.It’s all about Search. And Search is only going to become moreimportant over the next ten years. If you can get on thatcoveted first page organically, well then, more power to you! Web Sites, Banner Ads, etc.. The other forms of on-line advertising vehicles are of course,web sites, banner advertising placed on others sites,newsletters, ezines, and email. They are used in many differentcombinations, for different purposes at different times. Butmost savvy companies are using all of them. The value of bannerads has been hotly debated for a number of years. Opponentsargue that the click-through rates have gone down so much, thatbanner ads are nothing but wasted money. But research clearlyshows that banners are very effective in building brandawareness. On-line users may not click on a banner, but if theysee it enough times, the company’s name is drilled into theirhead. When its time to shop, that product or service is first intheir mind. Simply being exposed to the brand as one surf’s theweb is enough to make a big impression. The impact of banners on brand awareness was tested for thefirst time in fall 1996 by Millward Brown International. Threebrands were tested including a men's apparel brand, atelecommunications brand and a technology company. The findingswere significant and conclusive for each brand. Awareness wassignificantly greater among the banner-exposed (test) group thanthe non-exposed (control) group. Specifically, exposure to thead banners alone increased brand awareness from 12% to 200% in abanner-exposed group. The study also compared the impact of the banner ads in thistest to television and magazine norms from prior Millward Brownstudies. The findings were remarkable: Single exposure to a Webbanner generated greater awareness than a single exposure to atelevision or print ad. Rather, the effectiveness of Webadvertising seems to stem from the fact that Web usage is anactively engaging exercise. Newsletters and Ezines Most smart marketers out there have either a newsletter or ezinenowadays. These types of customer communication and advertisingtools will only continue to grow in use and importance. It goesback to the whole “what’s in it for me?” issue. The customerwants to be part of the process. They want to learn something.Or keep themselves updated on the latest news. Most of all, theywant to get something out of the relationship. They want to domore than buy something, they want to improve their lives insome small way – and they want you to help them do that. Email Advertising Email is another of the big three Internet advertising mediums.Companies like Got Marketing, OptinBig.com, and N5R areproviding new and exciting email marketing solutions forthousands of progressive firms. Their results are impressive.Consider response rates that average 10 to 20 times those oftraditional direct mail. Or campaign Network marketing referralrates as high as 40%. The bottom line is that programs they puttogether have produced millions of leads for clients. And it’ssurprisingly affordable. This means that almost anyone can nowutilize this advertising medium. But it has to be done smartly,because you don’t want your emails to end up in spam filters.That is one inherent problem with email advertising, especiallyin the past two years. N5R in particular is now one of the leading direct marketingagencies in North America.
They develop innovative one-to-onemarketing campaigns that drive a measurable, positive ROI onbehalf of their clients by driving acquisition and conversion totrial and purchase for their clients. They have developedaward-winning strategies in five major industry sectors. Theseinclude Internet Marketing and Online Contests/Promotions,Permission Based Email Marketing, Text Messaging, Success BasedEmail. In Internet Marketing and Online Contests/Promotions, marketerscan gather and compile behavior and preference data fromprospects and customers and use this information to sendtargeted and relevant information. Developing ongoing programsof one-to-one communication is cost effective and measurable.Contests are the quickest and most effective way to gather thisdata and build relationships with customers. It’s very possibleto build a permission-based database of over 50,000 prospects inonly 6 weeks, increase web site traffic by 900%, improved onlinesales revenue by 1,000%, and achieve $40 million in sales fromleads generated by an online promotion. With Permission Based Email Marketing, loyal clients are just ane-mail away. Where traditional marketing campaigns fail, e-mailcan shine through. E-mail marketing allows companies to speakone-to-one with their audience in a respectful, intelligent andcreative way. It is extremely cost-effective, provides thefoundation for future marketing initiatives, and deliversmeasurable results. Text Messaging or SMS (Short Message Service) is a technologythat allows people to send and receive short (up to 160characters) written messages on cellular phones. It is alreadyhugely popular in Europe and Asia and is growing rapidly inNorth America. SMS marketing offers the following benefits: One-to-one communication with your target group, anywhere,anytime reach, low campaign cost, and very measurable data.Imagine if your mobile phone received an email message, “You’reonly a block from a Starbuck’s; stop in for a 20% discount onyour latte.” The data is available and marketers are starting totap into these resources. Success Based Email is free email deployment where companiesonly pay for results. This "pay-per-click" approach is based onthe premise that companies will only pay for each email thatreceives a "click-through" from the recipient. Not only does thenew approach enhance the value of marketing dollars spent onsuch campaigns, the move will likely trim total dollars spent. For example if 100,000 emails are sent, 70% are opened and 15%of the recipients actually click on a link in the email thenclients will only be charged for the 15,000 people that clickedon the link, not for the other 85,000 that didn't. The return oninvestment (ROI) or cost savings inherent in this new approachwill be very appealing to permission-based marketers. The bottomline is that marketers will now pay for real, measurableresults. The Next Step Compared with other media, the Web is still limited in itsbandwidth offerings. But it’s getting better every day. With thecontinued improvement of bandwidth development, we will soon bepositioned well to create full-featured multimedia advertisingon the Internet. Once a majority of consumers have DSLcapability and the computer power to access it, there will besome incredible things happening. Sites like tvtonic.com arealready offering some very compelling visual and audio imageryin the form of movie trailers and music videos. Market researchers, futurists and industry experts predict thatinteractivity through multiple technologies and devices willchange how consumers interact with marketers. Interactiveadvertising will soon be everywhere. So, in effect, it could beconsidered the age of mass customization in advertising.Advertisers will have the tools to narrow their targets andaddress Web ads to individuals and not to a demographic orpsychographic group. Why market a commercial to 1 millionpeople, most of who aren’t in the target audience, when the samead could be shown to 10,000 people who are very interested inthe product or service? Most of those will even give their nameand address. Interactivity will also be a part of television. Interactive TVwill be the norm in the near future, and this too is anotherexciting opportunity. There will be total integration between TVchannels and advertisers web sites. While we are watching TV, wewill be able to interact with what we are seeing, orderinghamburgers from the McDonalds down the street or communicatingwith the local car dealer that we are interested in buying acar. Clicking on products we see in TV shows and ordering themwill be easy. Your TV will keep track of what you are watching.Your TV will even know what kind of car you own because you’lltell for the free oil change you’re offered in exchange. The oilchange will be compliments of DirecTV, and it is only good atJiffy Lube, which has paid to be the official oil-changeprovider for DirecTV.” That’s the way it will work. Service Initiative Advertising Another major trend is what I call “Service InitiativeAdvertising”. Let’s face it; consumers are tired of advertisingas usual. Many people say they hate commercials. The success ofTivo and satellite radio can attest to this. They want more fromtheir advertising. And who could blame them? People areinundated with advertising today- every where they go. ServiceInitiative Advertising takes the whole process one step further.Essentially how it works is that it requires advertising tooffer some value to the consumer. For example: Kraft Foods creates a website that offers busymothers a source for quick recipes for the family evening meal.The idea isn’t to push Kraft products, but to promote Kraft as abrand that offers a service to customers. There have beencompanies who positioned their entire marketing strategy on thistenant. Now, it will become a key part of advertising for almosteveryone. The consumer wants to know you care. It’s important to realize that advertising mediums of the pastwill still be here. But, they may look a little different in thefuture. Direct mail will always be around as long as people liketo receive mail. And despite external challenges, the U.S.Postal service will still be around. TV and radio will be heretoo. But the future is here. And advertising will never be the same. One thing that is certain is that it will continue to be asexciting and dynamic as it has been in the past. But now, theconsumer is a part of the process.
About the author:Jon Wuebben is a professional Website Copywriter, SEO Copywriterand Advertising Copywriter with 10 years experience in B2B & B2Ccopywriting and marketing. He can be reached at (909) 437-7015,or online at http://www.CustomCopywriting.com for anycopywriting project you may have or if you would like morearticles or a complimentary Website Copy analysis.
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Satellite Tv Deals -- Who Has The Best ?
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Getting the best deal on satellite TV service can be confusing.There are only two satellite TV providers in the USA -- DISHNetwork and DIRECTV -- but each one has numerous Read more...
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Insider's Review On Satellite Tv Deals: Must Read For Those Who Are Looking
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Nowadays, I am sure that you are seeing ads for free satellite TV everywhere. It is even more significant now as Dish Network and DirecTV, the two satellite TV big-boys, are fighting hard to lead Read more...
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