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A Teleconferencing Primer
By Jay Stockman, Sat Dec 10th
Communication began with simple, one-on-one, in person-basedinteractions, primitive yet effective. Today there is anexplosion of technology that allows groups of individuals tocommunicate Read more...
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Fundamentals Of Headlines, Copy And Design In Communication
By Lee Hopkins, Sat Dec 10th
While there are many opinions about what constitutes goodheadlines, copy and design, most professionals agree that theseindividual elements of the ad must work together. Incombination, they must grab attention, convey a persuasivemessage and portray a consistent identity. An ad that's too cluttered can't convey a message quickly enoughto engage the reader or viewer. One that's out of character withthe product or service will be confusing rather than convincing. An effective headline (or a broadcast ad's opening moments) mustimmediately capture the audience's interest and pull them intothe ad. A good rule of thumb is to look for the inherent "drama"in what you are offering, and capitalize on that to create analluring ad.
Examples: "We're Losing Our Minds" -- a university ad appealingfor funds. And "You Don't Have to be Jewish to Love Levy's" -- abread company ad featuring a Chinese man biting into a whoppingpastrami sandwich. Next, the photo or illustration amplifies the message.
An ad forBull Worldwide Information Systems, for example, showed asatellite photo of the earth with the headline "GloBull." Once the headline and illustration have drawn the customer intoyour ad, the copy convinces them to buy. So make it believable,full of information, and bolstered with words and style thatcomplement your identity. Almost any Volkswagen or Mercedes Benzprint ad exemplifies convincing copy in a style that suits theproduct perfectly. Broadcast advertising will also involve selecting music, soundeffects, actors or announcers, and perhaps a theme song. Allthese elements enhance your message and reinforce your identitybut, for the most part, the copy and what it conveys actually dothe selling. About the author:When you match consumer psychology with effective communicationstyles you get a powerful combination. At Hopkins-Business-Communication-Training.com you can find the secrets tocommunication success. At Hopkins we show you how to communicatebetter for better business results. www.hopkins-business-communication-training.com
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New Affiliate Offer
By Ratliff J, Tue Dec 6th
New Affiliate OfferGREAT AFFILIATE OFFER FROM ISATELLITEFROM: THE AFFILIATEDIRECTORYcript Read more...
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Telephone - Description
By Jeremy Maddock, Sat Dec 10th
A telephone is a device that translates one's speech into analogelectrical signals, allowing them to engage in communicationover extended distances. The word telephone is Greek for "faraway Read more...
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